Privacy PolicyUpdated 17 days ago

Privacy Policy 

Last updated: 10/02/2025

Electric Family provides this Privacy Policy to describe how we collect, use, and share the information of individuals who visit or make a purchase from https://www.electricfamily.com/ (the “Site”). This Privacy Policy addresses only personal information collected through the Site, which is operated by Top Drawer Merch LLC on our behalf. 

Collecting Personal Information

When you visit the Site, we may collect certain information that you provide as well as information about your device, your interaction with the Site, and other information in connection with processing your purchases and responding to your inquiries and requests. The types of personal information we collect include:

Order information:

• Examples of information collected: name, billing address, shipping address, payment information (including credit card numbers), account credentials when you create an account on our Site, email address, and phone number.
• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, to communicate with you, to screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, to provide you with information or advertising relating to our products or services.
• Source of collection: submitted by you or automatically collected through your use of the Site.

Customer support information:

• Examples of information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, how you interact with the Site, and other information you provide in connection with customer support inquiries, requests, or communications.
• Purpose of collection: to provide customer support and operate the Site.
• Source of collection: submitted by you or automatically collected through your use of the Site.

Browser and device information:

• Examples of information collected: version of web browser, IP address, advertising identifiers, time zone, cookie information, what pages or products you view, search terms, and how you interact with the Site.
• Purpose of collection: to load the Site accurately for you, to perform analytics on Site usage to optimize our Site, and for advertising purposes.
• Source of collection: Collected automatically on our Site using cookies and similar technologies such as log files, web beacons, tags, or pixels.

Using Personal Information

We use personal information we collect for any lawful purpose, including to provide our services to you; to operate, personalize, and improve the Site, including for analytics and personalization purposes; offer and advertise products for sale; process payments; ship and fulfill your order; send updates, promotions, and marketing materials that may be of interest to you; maintain your account; keep records of purchase and customer support histories; and respond to your inquiries and requests.

Disclosing Personal Information

We may disclose personal information we collect to other parties, including the following:

• We disclose information to service providers who process information on our behalf to help us provide our services and fulfill our contracts with you, such as payment processors, data hosting services, and email service providers.
• We disclose information to Top Drawer Merch (and its affiliates) to operate this Site on our behalf. 
• We disclose information to Shopify to power the online store. You can read more about how Shopify uses information it receives here. 
• We may disclose information to the owner and/or licensor of the trademarks on merchandise offered through the Site.
• We may disclose information to any business partners, affiliates, or joint venture partners that we may have now or in the future. 
• We may disclose information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, to respond to a law enforcement request, or to otherwise protect the rights, security or safety of us or others.
• We may disclose information to an actual or potential buyer (and its agents and advisors) in connection with any actual or proposed purchase, merger, or acquisition of any part of our assets or business.
• We may disclose information to any other person with your consent to the disclosure or as otherwise disclosed at the time of data collection and/or sharing.

We may disclose information that has been deidentified or aggregated without limitation. Note that we maintain and use deidentified information only in deidentified form. We do not attempt to reidentify such information except as needed to determine that the information is appropriately deidentified.

The Site may offer interactive features, such as the ability to leave reviews, that you can use to communicate with other Site visitors or to submit and post your own content. If you disclose information in one of these forums, this information can be viewed, collected, and used by others.

Legal Bases of Processing Personal Information

Depending on our operations and where you live, we may need a valid legal basis to process your personal information. Where we do, depending on the circumstances, our valid legal basis to process the personal information we collect may be: 

• Contract: We may process your personal information to perform a contract with you, like to fulfill your order.  
• Legitimate Interest: We may process personal information when it is in our legitimate interests to process the information, taking into consideration your interests, rights, and expectations. Our legitimate interests may include, for instance, understanding how to best provide our Site and services. 
• Consent: We may process personal information when we have asked for your permission. 
• Legal Obligation: We may process personal information to fulfill our legal and regulatory obligations. 

Retention

We retain personal information in identifiable form only as long as necessary to fulfill the purposes for which the personal information was collected by us or on our behalf or, if longer, to comply with legal obligations, to resolve disputes, to enforce agreements, or to satisfy any similar essential purposes. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information, the purposes for which we process personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. Once the retention period expires and if not otherwise required to retain information by law, we will delete or deidentify personal information.

Digital Advertising & Analytics

Third-party advertising companies may have a presence on the Site. These companies may serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information the companies collect about your use of the Site and other sites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.

You may visit the DAA Webchoices tool at www.aboutads.info to learn more about this type of advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program. If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices exercised through the DAA Webchoices tool. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests.  

We may also work with third parties that collect data about your use of the Site and other sites or apps over time for non-advertising purposes. The Site uses Google Analytics and other third-party services to improve the performance of the Site and for analytics purposes. For more information about how Google Analytics collects and uses data when you use the Site, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

Your browser may offer tools to limit the use of cookies or to delete cookies; however, if you use these tools, the Site may not function as intended. You can learn more about the use of cookies on the Site by visiting the “Cookie Policy” section of this Privacy Policy below. 

Third Party Links and Tools

The Site may include links to third-party websites or apps. We do not control the privacy practices of those websites or apps, and they are not covered by this Privacy Policy. You should review the privacy policies of other websites or apps that you use to learn about their data practices.

The Site may also include integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If you use these tools to share data or you otherwise interact with these features on the Site, those companies may collect data about you and may use and share such information in accordance with your account settings, including by sharing such data with the general public. Your interactions with these third-party companies and your use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to carefully read the privacy policies of any accounts you create and use.

U.S. State Privacy Rights

 Certain U.S. states have privacy laws that grant individuals rights with respect to personal information collected by businesses subject to those laws. This section of the Privacy Policy contains disclosures and explains the rights that are required by those laws, where applicable.  

Personal Information We Collect.  In the preceding 12 months, we collected and disclosed the following categories of personal information:

• Personal and online identifiers (such as first and last name, email address, or unique online identifiers)
• Recordkeeping information (such as account credentials and information used for payment processing)
• Commercial or transactions information (such as records of products or services purchased, obtained or considered)
• Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement)
• Other information about you that is linked to the personal information above

If you create an account on the Site, your account credentials may be considered “sensitive” under state privacy laws.

Categories of Sources.  We collect personal information from the following categories of sources: 

• Consumers;
• Data analytics providers;
• Operating systems and platforms; and
• Top Drawer Merch (including its affiliates) and other service providers. 

Why We Collect, Use, and Disclose Personal Information.  We use and disclose each category of personal information we collect for our commercial and business purposes, as further described in this Privacy Policy. 

We do not “sell” personal information collected on this Site for money, but we may allow third-party advertising companies to collect data on the Site as described in the “Digital Advertising & Analytics” section of this Privacy Policy. We treat these advertising activities as “sales” or “sharing” for targeted advertising under state privacy laws and give you the opportunity to opt out. We do not knowingly sell or share the personal information of minors under 16 years of age. We also do not sell or use personal information for profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

Recipients of Personal Information.  We may disclose each category of personal information we collect to the categories of third parties listed below for business purposes: 

• Top Drawer Merch (including its affiliates) and other service providers;
• Government entities; and
• Data analytics providers. 

While we do not “sell” information collected on this Site for money, we may sell or share for targeted advertising purposes each category of personal information we collect to advertising/marketing companies and social networks. 

Your Rights Regarding Personal Information.  Residents of certain states may have rights with respect to the personal information collected by businesses. If we are subject to the privacy law in your state, you may be able to exercise the following rights, subject to certain exceptions and limitations. We will process requests as required by law. 

• The right to confirm whether we are processing your personal information.
• The right to access a copy of the specific pieces of your personal information we have collected. 
• The right to know the categories of your personal information we collect, use, disclose, and sell; the categories of sources from which we collected your personal information; our purposes for collecting, selling, or sharing your personal information; the categories of personal information that we have sold or disclosed for a business purpose; and the categories of third parties to which we have disclosed personal information.
• In some states, the right to obtain the categories of third parties to which we disclosed personal information. In other states, the right to obtain a list of the third parties to which we disclosed personal information. 
• The right to request that we correct inaccurate personal information we maintain about you. 
• The right to request that we delete the personal information we have collected about you.
• The right to opt out of “selling” and sharing of personal information for targeted advertising.  Please note that if you opt out of certain practices, we may be unable to provide you with some services.  
• The right not to receive discriminatory treatment for the exercise of the above privacy rights.

While some state privacy laws provide an opt-out opportunity for certain uses or disclosures of “sensitive” personal information, we use and disclose such information only in ways that do not require an opt-out opportunity.

To request to exercise the above rights, please contact us using the following information:

• By email at s[email protected]. Please provide your name, email, and state of residence with your request. 

As relevant to the Site, you can opt out of “sales” and sharing for targeted advertising by visiting our Site with the Global Privacy Control (“GPC”) enabled. The GPC is a third-party tool, and you can activate the GPC by implementing a browser or extension that offers this tool. More information and instructions on implementing this tool are available here. The Site has implemented mechanisms to respond to GPC signals that we receive, where required, and we treat these signals as requests to opt out of “sales” and sharing for targeted advertising.  

Verification and Appeals.  Note that we may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled.

Under certain state privacy laws that may apply, if you have submitted a request that we have not reasonably fulfilled, you may contact [Electric Family] to appeal our decision by sending an email with the subject line “Appeal” to [email protected]. Authorized Agent.  Depending on your state, you may be able to designate an authorized agent to make request on your behalf. You can designate an agent in writing or through a power of attorney; agents are directed to submit requests through the same methods described above. As permitted by law, we will require the agent to provide us with proof that you have authorized the agent to make requests on your behalf prior to accepting requests from the agent.

International Visitors

If you reside in the United Kingdom, the European Economic Area (“EEA”), Switzerland, or Canada, this section of the Privacy Policy describes rights that may be available to you depending on the Site’s operations.  Subject to certain limitations and exceptions, you may have the following rights related to personal information we process:

• To request access to the personal information we hold about you;
• To request that we rectify or erase your personal information;
• To request that we restrict or block the processing of your personal information;
• To object to certain processing (note that we do not engage in processing based solely on automated decision-making); 
• To request that we transmit personal information that you have provided to us to a third party without hindrance, or to give you a copy of it so that you can transmit it to a third party, where technically feasible (i.e., a right to data portability); and
• If we are processing personal information based on your consent, to withdraw consent to processing your personal information. We may, however, have other legal grounds for processing your personal information for other purposes.

To request to exercise any of the above rights, please contact us at [email protected]. We will fulfill requests as required by law. We may be unable to afford you rights in certain circumstances, such as if we are legally prevented from doing so. 

You may also have the right to lodge a complaint with a supervisory authority/privacy regulator in your country/province of residence. We encourage you to contact us first with any questions.

Please also know that personal information we collect may be transferred to and maintained on servers or databases located outside your state, province, country, or other jurisdiction, including in the United States. Where required, Standard Contractual Clauses are entered into for the transfer of personal information outside of the United Kingdom, EEA, and Switzerland or we will otherwise transfer personal information subject to appropriate safeguards.

Your Choices

To opt out of our email marketing, you can use the link provided at the bottom of each marketing message. If you opt out of our email marketing, we will still send you messages related to our transactions and relationship with you. If you have opted in to text message marketing, you can opt out of future messages by responding “STOP.”

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. When we update our Privacy Policy, we will post the changes on this page. We encourage you to visit this page periodically to learn of any updates. You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy.

Contact

For more information about our privacy practices, if you have questions, or if you would like to request updates or make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:

Top Drawer Merch

Attn: Electric Family Privacy Policy

11801 Mississippi Avenue, Los Angeles, CA, 90025, US.

Cookie Policy

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. We may also use technologies that are similar to cookies, such as pixels, tags, and web beacons.

We use the below cookies to optimize your experience on the Site and to provide our services, including for advertising. The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. Please see the “Digital Advertising & Analytics” section of this Privacy Policy above for information about cookie-related choices. You can also visit https://allaboutcookies.org/ to learn more about cookies.

Necessary Cookies: These cookies are required to enable core Site functionality. 

Reporting and Analytics Cookies: The cookies help us improve or enable various Site features.

Advertising/Social Media Cookies: The cookies help make advertising more relevant to you and your interests.